Cameras
A camera. I think that is what I want to use as my “fun” campaign. I feel like a camera is limitless. I can basically use anything for the ad. Who’s to say what the visual can be? Anything can be used as long as you show it’s from the perspective of the camera. Copy should take care of that gap. I have taken to heart the idea that consumers do not buy 1/4 inch drill bits, they buy 1/4 inch holes. I want to show that with this campaign. Maybe demonstrate whats possible when you have a camera at the right moment. Something like a child’s first steps or a whale breaching. “Capture the miracle of everyday” something like that.
